What is Marketing?
A simple definition of Marketing is finding out what your customers really want and then providing it to them, in
such a way that you can make a profit and they are very satisfied! Then hopefully they will tell their friends/colleagues
and come back for more! In this way your marketing strategy is very simple - by increasing the number of customers
or by increasing the number of repurchases a customer makes or by enticing a customer to spend more, you add to the
profit of your company.
But there are many facets of marketing - how do you decide which of these is right for your business now?
- Advertising
- Direct marketing through telesales or direct mail
- Use of the Internet
- Public Relations
- Product marketing
- Competition analysis
- Pricing strategy
How can help?
After a detailed examination of current marketing initiatives, can advise how best to get the organisation's
marketing spend focused to maximise benefits and dramatically increase sales potential.
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